As Chief Experience Officer and Owner of TCG Events, Cassie Brown is an event planning authority. Cassie combines her unique blend of positivity, creativity and professionalism to deliver unconventional – and unforgettable – event solutions again and again. With over two decades of experience, Cassie has had the pleasure of coordinating numerous high-profile corporate and social events for Fortune 500 companies, professional sports teams and national associations. She knows her industry, her clients, and how to transform the ordinary into extraordinary.
Cassie first realized her passion for the hospitality industry while attending college, where she worked part-time as a server. The first sign of a busy dinner rush got her pulse racing, and brain working in a way her classes never could. It wasn’t long before Cassie adopted the critical eye and out of the box thinking, characteristic of every exceptional event master. With her future clearly in mind, Cassie set out to attain a Bachelor’s degree in Hotel, Restaurant, and Tourism Administration from the University of South Carolina, followed by a Masters Degree in Tourism Administration and Event Management from The George Washington University.
In 2002, Cassie moved to Charlotte to join Tribble Creative Group as a Project Manager, where she instantly knew she was home. With a toolbox in hand bursting with knowledge, practical experience and unmatched determination, Cassie quickly found her niche and began climbing the ranks, getting her name heard with every success. Cassie became instantly instrumental in elevating the firm’s reputation to a national level, and by 2006, was appointed Director of Events. After nine years with the company, Cassie bought TCG Events in 2012 and assumed the role of President and CEO. Cassie is now primarily involved with the company’s client management, marketing, and sales, trusting her diverse and talented team to do things the TCG way – execute events differently.
Since joining the company, Cassie’s efforts have earned TCG Events, Inc. EVIE, Crown, and PICA awards in event, décor, invitation, and program categories. Cassie was also an adjunct professor at Johnson & Wales University and has taught courses in event management at Central Piedmont Community College. Cassie currently serves on the Board of Directors at McColl Center for Visual Art and the Charlotte Regional Visitors Authority (CRVA) Education Foundation Board.
Recognized for her ability to artfully and authoritatively layout logistical and contingency plans ensuring a seamless event production, which is why Cassie is more affectionately known around the office as “Sarg”. For Cassie, nothing can top delivering a superior customer experience that exceeds all possible expectations – but satisfying her obsession with worldly vacations is definitely a close second.